Ghanaian music
producer, Eric “Coptic” Matlock has slammed Ghanaian music artistes for failing
to “look at music as a business” but rather get enthused about becoming famous.
He laments the poor
business models of the Ghanaian music industry and advises stakeholders to
emulate what goes on in other countries like the United States.
“Worldwide nobody does
what they do in Ghana, I know Ghanaian musicians who have records on the radio
all day but don’t have any money, how is that possible? In America or any other
part of the world, if your record is played on radio or TV you are rich”.
Eric was born in Ghana
but migrated to the U.S. at age 13 and has since gained music experience over
the years by virtue of productions for Notorious B.I.G, Puff Daddy, Snoop Dogg,
Usher, Jermaine Dupri, Ma$e, KRS-One, Shyne. Recently he has worked with
Ghanaian Artistes like Sarkodie, Samini and D- Black.
Speaking in an
interview with Danny Warren and DJ Marvin (White) on ‘The Freeway Hotspot’ on X
FM, an Accra based radio station, Coptic opines that, “until the Ghanaian
Artiste learns to run on models to make their brands more successful as far as
making money, international markets will not be appealing”.
Coptic is enthusiastic
about establishing his record label, ‘The Black Star Line’ in Ghana. He is
currently in negotiations to sign some of Ghana’s top artistes to the label
while looking for innovative avenues for his releases.
Story by: David Apinga
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