MTN has kicked off their television commercial for the recently
activated Number Portability Scheme with Saka gladly announcing he has
‘upgraded’ to MTN.
Saka seems to have changed camps and
pitched his tent with rival company, telecoms giant MTN. A new MTN ad campaign
tells us so.
The ad starts with Saka dressed in
green traditional attire only to transform into a bright yellow attire as he
leads a mu sic band.
‘I don port o, I don port go MTN. I
don upgrade to MTN‘, he sings and dances.
Advertising doesn’t get more brutal than this, picture a popular
face of a big brand, announcing to millions of consumers that he’s switching
camps and advising them to do so too!
Saka, sources say, got paid a mouth
watering N20m. Who would resist the offer? Many questions however trail the
move; didn’t Saka have an exclusive contract with Etisalat or was he being paid
per campaign
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